by digitalseriesWhat is PPC Marketing | Digital Marketing Agency in India
PPC, one of the trending terms of the digital world, but what exactly it is? digitalseries, best digital marketing agency in Chandigarh gives you a guide to PPC marketing.
What is PPC?
PPC stands for pay-per-click is a model of internet advertising in which advertisers pay when their ad is clicked by an online user. Pay-per-click marketing is a way of using search engine advertising that buys visits instead of earning them organically.
Use of PPC
Pay-per-click marketing is commonly used by a variety of businesses and organizations. Smaller companies use PPC to sell their product or service and political campaigns use PPC to raise awareness about an issue.
This model of advertising is highly effective as it is economical. PPC allows businesses to reach to their target audience because many PPC ads appear only on websites and search engine results pages that are related to the product.
The Purpose Of PPC Is:
• To Increase Sales
• To Generate Leads
• To Promote Brand Awareness
Main Platforms Used:
1. Google Ads
Google ads show ads to customers based on their searches.
2. Facebook Ads
Facebook Ads retargets based on custom audiences through segmented marketing and introduces your brand to customers who didn’t know they wanted it.
Other PPC include social media sites such as Twitter Ads, Promoted Pins, LinkedIn Ads, Quora Ads and YouTube Ads.
3. Keyword Search
A PPC campaign is built around keywords. Advertisers continuously grow and refine their PPC keyword list.
PPC Tools
• Remarketing Lists for Search Ads
Using RLSAs targets special ads and bids to people who have previously visited your site.
• AdWords Customer Match
This tool allows you to target customers based on an initial list of e-mail addresses. You can upload the list and can serve different ads or bid a different amount based on shopper’s lifecycle stage. You can even serve one ad to an existing customer or serve another to a subscriber.
We, at digitalseries, leading digital marketing agency hope that you are now familiar with this digital term.