by digitalseriesTrends in Digital Advertising | Digital Marketing Agency in India
From the era of door to door flyer distribution to sharing posts on social site, digital marketing has proved that it is requisite to move on and adapt with time to sustain in market and competition. digitalseries a digital marketing company in Chandigarh gives a brief look in digital advertising.
Advertising digitally is an art of connecting people with your product, making them realize why they need it in their lives. Delivering them your ideas, and thoughts through different platforms. Because relationship patterns are the same, only platforms have changed!
Top Trends in Advertising Digitally are: –
1. Content Strategy
The purpose of content strategy in advertising digitally is to create and share relevant written text. Its main purpose is to deliver the right content to the right audience and hence conveying a specific message. For example, Coca-Cola conveys the message ‘Spread Happiness’.
2. Video Marketing
According to the analysts,video marketing is more prefers over any other strategy on any digital platforms. Videos convey a story and generate better impressions than normal posts published.
3. Voice Search
How can one miss the most happening wedding of the year ‘Alexa weds Siri’? With the Voice search undoubtedly gaining popularity, it is also offering great capabilities that have never happened before in the digital era. Hence, a trendsetter that is followed by every business and top brand trying to deliver the best services through voice engine optimization.
4. Chat Smart
Chat Bots (An AI-based technology) uses instant messaging technology day or night making your brand 24*7 available for your visitors or customers. With the qualities like personalize responses, improved interactions over time and never lose patience marketers have better experience in engaging with their audience.
So, as a top digital marketing company in Chandigarh, the following words sum up our stance on advertising digitally –
“You can’t sell anything, if you can’t tell anything”- Beth Comstock.