by digitalseriesThe 7 C’s of Digital Marketing | Digital Marketing Agency in India
Digital Marketing is the backbone of any brand. It acts as a medium for communication between customers and brands. For a particular brand to sustain itself in the market, it has to maintain its presence on various social platforms. But how to do that effectively remains the main question ahead.
At digitalseries, the best digital marketing agency in Chandigarh, we follow the approach of 7 C’s to provide our brands with the best ranking on Google.
The 7 C’s of Digital Marketing are:
Content
In the kingdom of Digital Marketing, content is the King. So, the content of any product or service should be informational or inspiring or entertaining. Most of all, the content should be emotionally engaging and shareable.
Customer
In your story of Digital Marketing, customer should always be the Hero. You should be very clear about who your customer is, and what its likings are. Whatever we post, share, or represent, it should be customer-centric.
Conversation
The conversation is the secret to any successful deal. The way you express your thoughts, and how you understand what your customer needs matters the most. Engage with them, reply to their queries, and comments. Your marketing tactics need to focus on driving the right kind of conversation around your brand.
Channels
Your marketing team needs to strategize what kind of audience they want to target, and what channels they would be available on. For example, if your company has a vacancy for an intern, then you should focus on LinkedIn for marketing more than any other social panel.
Communication
You can communicate to customers in ‘one to many’ and ‘many to many’ forms. The traditional forms of communication like newspapers, pamphlets and radio are considered in ‘one to many’ form of communication. While ‘many to many’ form includes modern technologies like the internet, social media which are included in Digital Marketing.
Consistency
This is one of the most important C’s. If you aren’t consistent with your postings, and your digital presence lacks a coherent strategy, then customers would lose their interest in your brand.
Cadence
It is about understanding the real-time flow of data so that you can deliver the right message to your customers at the right time. This is done to improve the ROI of any brand digitally. It is a 4-steps method, i.e., listen, access, engage, and evaluate.
Being the top digital marketing company in Chandigarh, we believe that following these basic tips can bring a great change in your digital presence and performance.