by digitalseriesSocial Media Trends in 2020 | Digital Marketing Agency in India
Don’t we all agree that most people spend a great deal of time on social media? Social media trends can assist in fueling a business’ social media strategy and make it stand out in the crowd.
digitalseries, being the top digital marketing company in Chandigarh, follows this mantra for it has never stopped growing in the market. To maintain brands presence online, one has to present what’s in trend and what the customers want. Here are the latest trends that have been introduced on various social media panels.
Ephemeral and Short Content will be a Hit
Ephemeral content is the content that is available for shorter intervals of time. As people have a short attention span and their ability to consume content has also transformed. The content should be engaging, short and crisp. For example, stories are used to drive engagement on Instagram as they disappear in a day and this makes people come back to the concerned profile to make sure they don’t miss out on any offer or deal which their favourite brands have offered.
Niche Networks will do Well
In recent years, Facebook and Instagram have been long popular and dominated the social media panels. Meanwhile, others have also emerged i.e. TikTok has been one such platform that has gained popularity amongst the youth. On the other hand, LinkedIn is preferred by B2B companies for their social media initiatives.
Instagram has Removed Likes from Pictures
For the well-being and health of people and to decrease the competitiveness, Instagram is testing out hiding likes across various countries in the world. The irony is that the like count can only be viewed on one’s own pictures and posts and not others. This has highly impacted the influencers as they are not able to directly measure how well their posts are being received by their respective audience, which has only encouraged them to move to Ads feature so to easily track ROI.
Social Commerce will Further Escalate
Shoppable posts and Instagram Storefronts have made it easier for brands to promote products directly to Instagram users through stories, posts, or in a shop tab on Instagram profile.
Social media is dynamically growing and it is wise to adapt to such trends before they become too mainstream. digitalseries, best digital marketing agency in Chandigarh helps you stay prepared and updated to deal with such changes when they inevitably occur.