by digitalseriesSocial Media is Buzzing | Coronavirus Outbreak | digitalseries Agency
Social media activity in India seems to be growing at a rapid rate with people hitched to their phones most of the time as they simply feel a need to get connected with the outside world or simply to socialize and network. Social media had been buzzing since mid-January when the initial news of the coronavirus outbreak came in.
The pandemic updates were followed by various related campaigns like Namaste Karo, use of hand sanitizers and masks, washing hands, etc. digitalseries, the best digital marketing agency in Chandigarh, very well acknowledges the fact that the digital industry will be growing enormously than ever in the next few years.
Convening on Zoom to socializing distantly on Instagram Live, it has become pretty normal for people to interact digitally.
Lately, Twitter has been transforming into an information platform and people are no longer just engaging but using it to get more information. Twitter has been helping people find reliable information and follow what’s happening in real-time.
Twitter announced that it will now be giving blue ticks to the users providing authentic COVID-19 health-related information on Twitter.
As it turns out, Facebook has been seen as a platform to share a lot of news updates and information about the pandemic as well as it has rolled out a COVID-19 Information Center, popping up on the top of the news feed.
Facebook has expanded its focus on Live and is likely to concentrate more on Groups, LIVE videos, and News for the long term. Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic. Eg: Informing customers they can still place orders while the business is temporarily closed.
Instagram launched a “Stay Home” sticker encouraging people to stay home by creating a shared story to help those practicing physical distancing and using this sticker in their stories. Instagram has also included more educational resources in Instagram Search.
Netflix launched a new series on Instagram about coping during the COVID-19 pandemic.
Tik Tok
Before the coronavirus pandemic, TikTok was primarily favoured by British teenagers, who posted prank videos or the latest trending dance routine on it. But since the lockdown, TikTok has been seething with user-generated content, chewing down our boredom and our fatigue.
Coronavirus trends float through the app, like #stayathomechallenge, where NHS workers and TikTok creators urge users to stay indoors, sharing exercise routines or cooking tips to kill their time.
Social media was always designed to give us what we want, not what we need. digitalseries, digital agency in India, believes that as the demands of the people change due to the inconstant environment, it is way more important to adapt one’s social media strategy according to that.