by digitalseriesKey Differences Between a Landing Page and a Website | digitalseries Agency
A landing page is the one on which a visitor lands on clicking a Google Ad word. In contrary to it, a website is a collection of interrelated webpages. The digitalseries, a digital marketing agency in Chandigarh, highlights some key differences between a landing page and a website.
Know the Purpose
One of the major differences between a landing page and a website is the purpose they serve. If you want to build your brand or give information to your clients, a website is what will help you achieve your goal. On the other hand, if your purpose is to increase leads, get clients or increase sales, a landing page is the solution.
Conversion of Traffic
Traffic is referred to as the number of visitors on your site. Converting this traffic into leads or sales is called conversion of traffic. In case of a landing page, you focus on the headline and you are calling attention towards a particular action only. While, on the other hand, a website is informational and has many tabs to impart knowledge to its visitors. In brief, if you want to convert the traffic in leads, opt for a landing page instead of a website.
Distraction
A website has too many tabs on a single page, however, a landing page is simple and captures the visitor’s attention on one single thing, call to action. A website is cluttered with too much information, on the other hand, a landing page is decluttered and simple focusing on only one thing.
Multiple Versions
The landing page being simple is easy to build in multiple versions. For example, you can make as many landing pages you want to call an action specific to each one of them. This is not the case with a website. In the case of a website, it is not action-oriented.
To conclude, the website and landing page serve different purposes and it depends entirely on the user what he/she wants to opt for. digitalseries makes sure to keep you updated about the latest digital trends prevailing in the market.