by digitalseriesInstagram Reels: A New Way for Everyone | digitalseries Agency
Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. An attempt by Facebook’s aimed at short-form video creation is especially popular for Gen Z.
First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.
So, what is Instagram Reels? How can you, as a brand, use it in your marketing strategy? digitalseries, the best digital marketing in Chandigarh have answers to all of your questions below.
What is Instagram Reels?
Much like TikTok, Instagram Reels offers you a set of creative tools to create fun, engaging short videos onInstagram. Record and edit 15-second multi-clip Reels videos with audio, text, special effects, and stickers, then share them with your followers.
If TikTok has the “For You” page, Instagram gives Reels a dedicated landing spot at the top of the Explore page. Just tap the first reel at the top, and you can access the Reels feed. From here, you’ll see Reels from popular and trending accounts on Instagram.
Ways to use Instagram Reels for business
When Instagram Stories was first launched in 2016, it was called a Snapchat clone. But Instagram Stories quickly surpassed Snapchat in daily users and has become an effective channel for brands to build their audience.
With that in mind, brands should grab the opportunity to be the first creators on Instagram Reels and engage a new kind of audience—people who prefer quick-and-easily-digestible content.
Here are five ways you can use Instagram Reels in your social media marketing strategy:
Reuse Tik Tok videos
If you’ve published your content on TikTok, think about reusing them for Reels. By reusing TikTok videos, you can either bring your followers—who haven’t used TikTok—a new type of content or help expose your content to new audiences.
Share educational content
Creating educational content is a great way to start on Reels. Be it Top 5 skincare recipes, educational tips, or 5 tips for styling a skirt—there are so many things to share with your followers that can help them learn a new skill.
Showcase products
Reels are located on the Explore page, meaning Instagram users who don’t follow you will see your content—this is gold! But because it isn’t clear how the Instagram Reels algorithm works just yet, you should use hashtags, text overlay, or descriptive captions to let Instagram know what you’re talking about.
Share behind-the-scenes content
Behind-the-scenes content helps your Instagram followers understand who you are and why you’re selling those products. It’s personable, it gains trust, and it builds relationships. Be genuine, and don’t turn your videos into overt advertisements! Try and maintain the same level of authenticity in your reels. Focus on originality and fun, rather than the quality of your videos. Doing this will lead to high engagement for your Reels videos.
Are you ready to try Instagram Reels?
Being the top digital marketing company in India, we believe it can be too soon to say Instagram Reels will be successful as its predecessor of stories. But one thing for sure is that it gives you a new way to create more compelling content, better understand your followers, and increase your reach on Instagram. So, just give it a try.