by digitalseriesHow digitalseries Shape Brands with Digital Brand Management | digitalseries Agency
digitalseries believes that digital brand management is the holistic overview of all policies, plans, and tactics that influence how people interact with your brand online. Effective digital brand management requires careful planning and execution of the process, which involves taking care of a brand to the finest.
In digitalseries, digital brand management is not only about taking care of a brand, it involves lots of research on:
- What’s working online, on social media, with paid advertising, and how you’re measuring up.
- We show you the exact search terms your target customers use in Google and where those searches are taking them.
- Analyzing this data reveals opportunities for YOU to get more visitors instead of those valuable leads going to your competitors.
- Based on that, we create a customized digital strategy to drive increased revenue for your business.
- Performing market analysis to predict future trends
What Ethics We Follow
When it comes to managing a brand at digitalseries it does not happen with a wave of a magic wand, it involves a process which we call Ethics. We believe in following a certain set of rules to maintain or take care of the brand, which involves the rule 3I:
INITIATE
We sit down with you, learn about what you are doing, discuss your goals and then show you how to reach those goals. Each digital marketing audit we conduct analyzes four key components of a digital marketing strategy, including Social Media, Web Presence, PPC, and Search. We handle all aspects of the digital marketing strategy, including web design, social media, PPC, and Search.
INNOVATE
Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
IMPLEMENT
• Identify Marketing Goals — The first step in this process involves identifying specific goals, such as driving sales, generating leads, building brand recognition or increasing subscribers.
• Solidify Sales Process — To maximize the benefits of digital marketing, it is necessary to understand the digital sales process and exactly how customers will make digital purchases.
• Isolate Target Customers — Creating a strong target demographic with refined buyer personas helps isolate the ideal customers to purchase business goods or services.
• Choose Marketing Channels — Armed with a target demographic and buyer personas, it is important to identify the best digital marketing channels to reach those ideal customers.
• Set Clear Benchmarks — In order to evaluate a digital marketing strategy, it is advisable to establish clear benchmarks for success and measure progress along the way.
• Make Necessary Adjustments — After creating and implementing a digital marketing strategy, it is important to monitor progress toward goals and adjust as needed.
Digital brand management is a new era method of marketing that generates employment as well as gives small brands their identity and value of their brand and work. Where digitalseries has taken an initiative to work a little differently not only for their employees but for the brands too.