by digitalseriesGDPR – Know What Exactly Is The Buzz | Digital Marketing Agency in India
Since the time Facebook has been caught in a lot of publicity though all for the not-so-good reasons, one can read about various different policies in regards to either Facebook or every information available on the internet, in general. One such policy that has completely changed the game on the Internet is General Data Protection Regulation (GDPR). GDPR is a new privacy policy regulation enforced by European Union, which completely changes the way, any business, collects, stores, and uses customer data. GDPR has replaced an outdated data protection directive from 1995.
GDPR applies to all the countries the European States and others as well, who are associated, in order to store personal information of all those associated with European Companies, in any way whatsoever. The citizens of EU and EEA now have complete control over the protection of their personal data across Europe. As per the GDPR guidelines, personal data refers to information about an individual, such as a name, a photo, an email address, bank details, updates on various social networking websites, location details, even one’s racial or ethnic data, political opinion or a computer IP address.
This new policy update affects all the companies in any EU country, or even any company in or around EU countries, and processing data of the European residents. As per the guidelines the individuals now have complete control over their data, as in how their data is being used, where it is being used and also they have the power to get the data removed if they wish so. Which means as per the new policy, the consumer is now in the driver’s seat and complying with this policy completely falls upon businesses and organizations. When talking about complying with these policies, all the organizations and business must be able to show compliance by May 25, 2018.
This new set of policy affects the digital marketing world in many ways, such as the customer being aware of their information being used and also, the individual must be in an ‘Opt-in or Out’ situation at the time of sending the emails. While the users have the choice of opting out, they also have the right for their data to be deleted permanently when requested from relatable database and platforms. For creating a new data record, or integrating third-party contacts in the database, opt-in compliance is still non-negotiable.
As the best Digital Marketing Agency in Chandigarh, we ensure that your organization compliances with the updated policies and it only begins by being transparent and building a valuable and relevant relationship with the consumers.