by digitalseriesFacebook Ads OR Google Ads? What’s Right for You?
Why don’t you just Google it?’ ‘You can find it on Facebook.’, knowingly or unknowingly we all use these two statements in our daily lives for one purpose or the other.
Just as these two platforms have intervened in our regular lives, in the same way, they have reformed the ways of marketing and advertising. And when you have two ruling companies available as options, a dilemma is obvious about what’s right for your business? No doubt about the fact that these two platforms are often considered as the rivals, but what’s a market without competition. But when it comes to choosing between them, well it should be a smart choice.
digitalseries, being the best digital agency in Chandigarh, presents you with an opinion on which you can decide what to choose Facebook Ads or Google Ads?
Google Advertising, now known as Google AdWords focuses on ‘Paid Search’ and is the largest platform for PPC (pay per click). It doesn’t mean the highest bidding gets the top ranking in the market. AdWords’ primary focus on the relevance and quality of the Ads and content provided.
On the other hand, Facebook Ads are known for ‘Paid Social’, as a leading platform for advertising through social media. This platform has turned out to be lucrative for many companies who are advertising digitally.
Both offer the way to tap the desired market, to reach the target customers but through different strategies.
Through Google Ads, you can find new customers, but through Facebook Ads, new customers find you by their relevant interests, likes, and social lives.
Keeping in mind what each platform offers your business, you need to analyze your strategic requirements on the following basis.
• Which industry you are from and who all are your competitors?
• What are your services or your product?
• What is your objective?
• Your potential audience and your reach.
• Most importantly, your advertising Budget.
For a top-ranking, through google, you need to have relevant ads plus user experience and a big budget, because some keywords cost most than normal on google. As in for comparison Facebook ads are much more affordable and have a rising ROI. It is a very good option for small businesses that have a limited market to tap and fewer resources. But if the target market is huge, there is nothing as compared to Google.
digitalseries, the best digital marketing agency in Chandigarh, believes that there can never be a fixed answer to choose between the two as they both focus on the two essential strategies of advertising ‘Paid Search’ and ‘Paid social’. And only by understanding how to use the best of each platform, one can get the maximum benefit and growth for one’s business to use the best of each platform, one can get the maximum benefit and growth for one’s business.