by digitalseriesDigital Trends in 2021 | digitalseries Agency
2020 showed us the importance of marketing as a whole. Most importantly, however, it also showed us the undeniable gravity of having an online presence for businesses, as well as the increase in online transactions between people and businesses.
If there is anything that the pandemic has taught us it’s resilience and carrying this into 2021 with the addition of evolution to the mix, is a combination for success in this era. As we set off into the year, we must keep on the pulse of some key trends and advancements in the digital space.
This year, things may not be any different. Businesses need to gain a deeper understanding and gear-up on their digital marketing activities to remain relevant in the marketplace.
Counted among the best digital agency in Chandigarh, we bring to you different trends to look out for this year:
Targeting of user privacy protections
With things being accessible online, including online shopping, people are getting more concerned about their personal information. This has led to changes in data privacy laws locally and internationally. With these laws in place, businesses need to find new innovative ways to target their markets within the boundaries, whilst ensuring consumer comfort and confidence.
Consumption of more visual content
The way we consume information online has changed over the past few years – more so in a year due to the pandemic. People are too lazy to read due to the amount of content being published online hourly and daily. Therefore, visual content is preferred and this shift challenges businesses to be more thoughtful in the content they produce to ensure that the content isn’t generic, but rather impactful.
The rise of social and e-commerce
The pandemic shifted consumers’ shopping habits from in-store to online and drove a further rise in social commerce. Almost approximately 74% of consumers get shopping ideas from Facebook, Instagram, Messenger, or WhatsApp. This tells us that businesses need to adjust their consumer purchase journey to accommodate this change in behaviour.
Big Data
Now more than ever, the world is evolving towards a digital era. Data is an energy that needs to be well understood, not just at the surface level, but at an in-depth level to fuel informed business decisions. It is predicted that big data will continue to grow this year and marketers need to ensure that they are making use of the best tools to optimize the data they have.
Counted among the top digital marketing company in Chandigarh, we believe these are but some key evolutions happening in the digital space. As an industry, however, we can expect even more changes and shifts in 2021.