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October 17, 2022

by digitalseries

Digital Media Impact on the Festive Season of India | Digital Marketing Company in India

The festive season in India is the best time to celebrate commerce. But, people and businesses are experiencing and witnessing a unique festive season with the prolonged impact of the COVID-19 pandemic. Now brands need to nudge customers and get into their consideration set on the digital media platforms. It is because now consumers prefer to buy their desired products from online platforms. Simply put, with the massive digital acceleration, today’s discovery, inspiration, and purchase all are happening on mobile.

This is the reason why there is a growing demand among marketers to leverage digital media for driving brand discovery, especially during the festive season in India. Here comes the role of a leading Digital Marketing Company like digitalseries that can help marketers develop an effective digital marketing strategy to help them connect with consumers in ways like never before.

Impacts of Digital Media on the Festive Season of India:

• Enabling Consumers to Discover Nearby Dealers: Now brands are more likely to leverage social media platforms to assist consumers in their purchase process. Today, digital marketing solutions also include location-targeting solutions such as local geo-targeting campaigns that can help consumers to discover nearby dealers.
• Driving Brand Discovery through Influencers: If you are launching your brand and a new product, digital media can help you engage more visitors towards your store. To do this, you can leverage social media influencers. Today, it is the most preferred way to drive brand discovery which is creating a buzz.
• Driving Brand Discovery through Video: Marketers are now looking to leverage social videos for impact by creating Facebook and Instagram ads that can effectively drive stringer brand impact as compared to traditional advertising.
• Provide Contextual and Safe Buying Experiences: Nowadays, people also look for a safe and secure shopping experience. This is the reason why marketers are now focusing on delivering the mix of identifying the right audience, delivering the right message, and using the right technology to offer a contextually relevant shopping experience to customers.
• Guide Consumers along the Shopping Journey: Marketers are now taking a proactive approach to guiding consumers along with their shopping journey by utilizing the right type of effective online ads. They are capable enough of delivering a seamless buying experience to the customers even during the purchasing phase.

So, if you are a marketer and want to leverage the festive boom this year, make sure to take assistance from a professional Digital Marketing Company in India like digitalseries.