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  • After over 20 years, we have seen the foremost expansion in the scope of digital marketing and there is only one thing we can say for certain: if you don’t keep up you will be left behind. On that note we conducted a digital marketing......

  • “Every kind of job, in future, is going to have a digital component.” In the 21st century, it is very easy to fail, and one of the million ways in which you could fail is lack of knowledge and simultaneous reluctance towards change. The world......

  • Content is the king – agree with it, or call it a cliche, it remains a fact that content does fuel the digital revolution. Content comes in various forms – graphics, images, videos and text. But it is also important to understand that content in......

  • If you plan to start a business at some point of time in your life, what you critically need is an idea. It takes lot of market research before you finally start the execution process. Once you give a shape to the idea, you start......

  • “People don’t buy what you do; they buy why you do it” After reverence to the first edition of ‘KnowYourDigital’ in University Business School, we soon came up 2nd edition of this series of workshops and seminars. This time we took KYD to University Institute......

  • #KnowYourDigital (A Series of Digital Marketing Seminars & Workshop) Today we are living in a digital era where we have an opportunity to transform businesses in ways that was hard to imagine a couple of decades ago. We should no longer be talking about ‘digital......

  • Google is setting apart rules of the game. Google is undoubtedly the most innovative technology giant in this world. Every new day Google comes up with new services that provide us new ways of looking at old problems. Artificial Intelligence and Machine Learning are the......

  • ‘It’s not what you say, it is how you say’ A trend has been noticed in past few years. The blog is regarding the mode of communication. This trend says that people are much comfortable to communicate via text messages rather than interpersonal communication. We......

  • India is a land of gurus and mahatmas. No other country in this world can match the level of euphoria and bliss, with which we Indians celebrate our festivals. We are very much sentimental towards our caste, culture and religion. Every year we celebrate this......

  • Where do you spend most of your time? Home? Workplace? College? No! You are spending most of your time ONLINE. Either you are a customer or a businessman you are reading this blog because you are online. Basically, everyone is online and that is the......

  • How would that be, if your favorite book doesn’t have an Index? If coffee is served to you without sugar? If songs are played without music? Or if rains doesn’t bring with them that sweet smell of sand? That would be incomplete. Isn’t that happening......

  • Google is always on the top and this time Paytm and Bhim are the competitors. The latest application launched by Google is the ‘Tez app’. This has been made especially for India with uses unified payments Interface. “Unified Payments Interface (UPI) is a system that......

  • The world is going digital and everyone is so busy learning digital technology. Along with this, there is an evolution taking place in the marketing world. There is a tremendous rise in the Digital Marketing. This has further accelerated the need for Brand Management on......

  • If you are working and are planning to replace your job with freelancing, we suggest you to drop that plan right now!  Until and unless you are highly experienced in that field and have at least ten years of experience. In support of this advice,......

  • Digital Series, the name sounds a bit technical but the workspace is completely opposite to the name. What defines DS is its new concept that modified the dynamics of a workspace. Unlike the other offices with the usual desk and chair set, it has contemporary......