Course

DIGITAL MARKETING | 3 + 2 Months (On-job Training + Live Projects) INR 45,500

DIGITAL MARKETING | 3 + 2 Months (On-job Training + Live Projects) INR 45,500

Digital Series is ISO certified Digital Marketing Learning Hub, which aims to provide 360 Degree Knowledge of Digital Marketing.The concept of the course at contemporary styled workspace is to provide everything including content, photography and marketing under one roof. The workspace also consists of an institute, where various courses are provided to impart knowledge to those who are eager to learn.

 

It will further help you to grow in this particular field and make the most of it. Consider this course as a stairway to opportunities in Digital Era.

 

Course Highlights:

 

• Introduction to various forms of Marketing.

• On-job training, in order to practice the learnt concepts.

• Weekly assignments will be given in order to make the student learn, revise and produce practical and authentic results.

• There will be a Masterclass every Wednesday, where sessions will be given by the industry experts.

• Live Projects will be on the basis of research work done by a student.

 

Exams will be conducted post completion of the course, which will earn the student a cetificaton from Digital Series and Google.

MODULES

Module I: Know Your Digital

 

Chapter 1: What is Marketing

Chapter 2: What is Content

Chapter 3: What is Photography

Chapter 4: What is Digital Brand Management

Module II: Know Your SEO

 

Chapter 5: Introduction to SEO

Chapter 6: SEO Friendly Website Design

Chapter 7: Keyword Research

Chapter 8: On-page SEO

Chapter 9: Techincal SEO

Chapter 10: Off-page SEO

Chapter 11: Mobile SEO

Module III: Know Your Tools

 

Chapter 12: Google Analyatics

Chapter 13: Google Web Master

Chapter 14: Website Audit

Chapter 15: Keyword Planner

Module IV: Know Your Content

 

Chapter 16: Basics of Content

Chapter 17: Types of Content Writing

Chapter 18: Web & SEO Friendly Content

Chapter 19: Content for Social Media

Chapter 20: Blogging

Chapter 21: Creative Writing

Chapter 22: Copy Writing

Module V: Know Your Social Media

 

Chapter 23: Facebook

Chapter 24: Twitter

Chapter 25: Instagram

Chapter 26: Pinterest

Chapter 27: Linked IN

Module VI: Know Your Ads

 

Chapter 28: Introduction to Advertising

Chapter 29: Online Vs Offline Ads

Chapter 30: Campaign Creation

Chapter 31: Google Ads

Chapter 32: Facebook and Instagram Ads

Module VII: Know Your Camera

 

Chapter 33: Camera Controls and Equipment

Chapter 34: The Right Exposure and Metering

Chapter 35: ISO, Aperture, and Shutter Speed.

Chapter 36: Eye to Eye, Rule of Thirds, and Golden Ratio.

Chapter 37: Introduction to Lightning and Shadow

Chapter 38: Capture – Color Balance

Practical Sessions with Nitin Rai Chaudhary.

Seats will be reserved on first come, first serve basis.

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