DIGITAL MARKETING | DURATION – 6 Months ON JOB TRAINING @ INR 45,500
Digital Series is ISO certified Digital Marketing Learning Hub, which aims to provide 360 Degree Knowledge of Digital Marketing.The concept of the course at contemporary styled workspace is to provide everything including content, photography and marketing under one roof. The workspace also consists of an institute, where various courses are provided to impart knowledge to those who are eager to learn.
The course is about Digital Marketing and its various disciples. It is for a period of 6 months on the job training. The various disciples taught are SEO, SEM, Social Media, Email Marketing, Digital Brand Management, Web Analytics etc.
It will further help you to grow in this particular field and make the most of it. Consider this course as a stairway to opportunities in Digital Era.
During this course you will be provided with:
• Hands-on projects, in order to practice the learnt concepts, which will be later evaluated by the lead trainer.
• Various pre reading material which will include blogs, case studies, workshop clips, etc. will also be provided so as the students remain in touch with the trending technology.
• Weekly assignments will be given in order to make the students learn, revise and produce practical and authentic results.
• Industry Interactive Sessions will be provided by a team of industry experts online/offline every week.
• The internship will be on the basis of research work, which will include blog posts and will also go live.
The exam will be conducted post completion of the course which will earn you a Digital Series and Google Certification.
(Chapter 1) What is Digital Marketing?
(Chapter 2) What is Digital Brand Management?
(Chapter 3) Online& Offline Marketing
(Chapter 4) Introduction to SEO
(Chapter 5) SEO Friendly Website Design
(Chapter 6) Keyword Research
(Chapter 7) On-Page SEO
(Chapter 8) Technical SEO
(Chapter 9) Off-Page SEO
(Chapter 10) Off-Page SEO
(Chapter 11) Mobile SEO
(Chapter 12) Google Analytics
(Chapter 13) Website Security
(Chapter 14) Basics of Content
(Chapter 15) Types of Content Writing
(Chapter 16) Blogging
(Chapter 17) Website Content
(Chapter 18) Social Media Basics
(Chapter 19) Facebook
(Chapter 20) Facebook
(Chapter 21) Twitter
(Chapter 22) Instagram
(Chapter 23) Pinterest
(Chapter 24) LinkedIn
(Chapter 25) Google+
(Chapter 26) Overview of AdWords / PPC (Pay Per Click)
(Chapter 27) Account Setup
(Chapter 28) Creating Campaign
(Chapter 29) Campaign
(Chapter 30) Adgroups and keywords
(Chapter 31) Ad formats and Ad guidelines
(Chapter 32) Budget
(Chapter 33) Display Network Targeting
(Chapter 34) Conversion Tracking
(Chapter 35) Reporting
(Chapter 36) Overview of SMM
(Chapter 37) Content creation strategy for Social Media
(Chapter 38) Facebook Marketing
(Chapter 39) Facebook budget management
(Chapter 40) Instagram
(Chapter 43) Pinterest
(Chapter 44) Email Marketing
(Chapter 45) SEO and Website Audit
(Chapter 46) Affiliate Marketing
(Chapter 47) AdSense Overview
(Chapter 48) Online Reputation Management
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