DIGITAL MARKETING | 3 + 2 Months (On-job Training + Live Projects) INR 45,500
Digital Series is ISO certified Digital Marketing Learning Hub, which aims to provide 360 Degree Knowledge of Digital Marketing.The concept of the course at contemporary styled workspace is to provide everything including content, photography and marketing under one roof. The workspace also consists of an institute, where various courses are provided to impart knowledge to those who are eager to learn.
It will further help you to grow in this particular field and make the most of it. Consider this course as a stairway to opportunities in Digital Era.
• Introduction to various forms of Marketing.
• On-job training, in order to practice the learnt concepts.
• Weekly assignments will be given in order to make the student learn, revise and produce practical and authentic results.
• There will be a Masterclass every Wednesday, where sessions will be given by the industry experts.
• Live Projects will be on the basis of research work done by a student.
Exams will be conducted post completion of the course, which will earn the student a cetificaton from Digital Series and Google.
Module I: Know Your Digital
Chapter 1: What is Marketing
Chapter 2: What is Content
Chapter 3: What is Photography
Chapter 4: What is Digital Brand Management
Module II: Know Your SEO
Chapter 5: Introduction to SEO
Chapter 6: SEO Friendly Website Design
Chapter 7: Keyword Research
Chapter 8: On-page SEO
Chapter 9: Techincal SEO
Chapter 10: Off-page SEO
Chapter 11: Mobile SEO
Module III: Know Your Tools
Chapter 12: Google Analyatics
Chapter 13: Google Web Master
Chapter 14: Website Audit
Chapter 15: Keyword Planner
Module IV: Know Your Content
Chapter 16: Basics of Content
Chapter 17: Types of Content Writing
Chapter 18: Web & SEO Friendly Content
Chapter 19: Content for Social Media
Chapter 20: Blogging
Chapter 21: Creative Writing
Chapter 22: Copy Writing
Module V: Know Your Social Media
Chapter 23: Facebook
Chapter 24: Twitter
Chapter 25: Instagram
Chapter 26: Pinterest
Chapter 27: Linked IN
Module VI: Know Your Ads
Chapter 28: Introduction to Advertising
Chapter 29: Online Vs Offline Ads
Chapter 30: Campaign Creation
Chapter 31: Google Ads
Chapter 32: Facebook and Instagram Ads
Module VII: Know Your Camera
Chapter 33: Camera Controls and Equipment
Chapter 34: The Right Exposure and Metering
Chapter 35: ISO, Aperture, and Shutter Speed.
Chapter 36: Eye to Eye, Rule of Thirds, and Golden Ratio.
Chapter 37: Introduction to Lightning and Shadow
Chapter 38: Capture – Color Balance
Practical Sessions with Nitin Rai Chaudhary.
Seats will be reserved on first come, first serve basis.
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