Digital Marketing Courses | Digital Marketing Learning Hub
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Course

DIGITAL MARKETING | DURATION – 4 MONTHS + 2 MONTH ON JOB TRAINING @ INR 35,500

DIGITAL MARKETING | DURATION – 150 DAYS ON JOB TRAINING @ INR 35500*

Digital Series is ISO certified Digital Marketing Learning Hub, which aims to provide 360 Degree Knowledge of Digital Marketing.The concept of the workspace is to provide everything including content, photography and marketing under one roof. The workspace also consists of an academy, where various courses are provided to impart knowledge to those who are eager to learn.

 

The course is about Digital Marketing and its various disciples. It is for a period of 60 days, along with30 days on the job training. The various disciples taught are SEO, SEM, Social Media, Email Marketing, Inbound Marketing and Web Analytics and more. It will further help you to grow in this particular field and make the most of it. Consider this course as a stairway to opportunities.

 

During this course you will be provided with

 

  • Hands-on projects, in order to practice the learnt concepts, which will be later evaluated by the lead trainer.

 

  • Various pre reading material which will include blogs, case studies, workshop clips, etc. will also be provided so as the students remain in touch with the trending technology.

 

  • Weekly assignments will be given in order to make the students learn, revise and produce practical and authentic results.

 

  • Industry Interactive Sessions will be provided by a team of industry experts online/offline every week.

 

  • The internship will be on the basis of research work, which will include blog posts and will also go live.

The exam will be conducted post completion of the course which will earn you a Digital Series and Google Certification.

LESSONS

(1)  What is Marketing

 

(2)  What is Digital Marketing?

 

(3)  How Digital Marketing wins over Traditional Marketing.

 

(4)  Introduction to SEO

       -What is SEO?

       -What are Search Engines

       -History of Search Engines

       -Different Types of search Engines

       -Algorithms and updates of Google

       -Importanceof SEO in Digital Marketing

 

(5)  SEO Friendly Website Design

       -URL Structure

       -SEO Friendly URL

      – Static vs. Dynamic

      -Optimized Images

      -Quick Navigation

      -Responsive Web Design

 

(6)  Keyword Research

        -What is Keyword Research?

        -How to perform keyword research

        -Keyword Research Checklist

        -Keyword Planner Tool

 

(7)  On-Page SEO

       -How to SEO your homepage

       -How to SEO your posts and pages

       -How to SEO your Categories and Tag Pages

       -On-Page SEO Checklist

 

(8)  Technical SEO

       -Google Search Console

       -URL Optimization

       -Robots.txt

       -XML Sitemap Optimization

       -Canonical URLS

       -Pagination

 

(9)  Off-Page SEO

       -Blogging

       -Link Building Techniques

       -How to approach link Building?

       -How to remove bad backlinks from Google

 

(10)  Off-Page SEO

         -Image SEO

         -Video SEO

         -How to Rank in Search Engines

         -Off-Page SEO Checklist

 

(11)  Mobile SEO

        -How to Optimize your Website for Mobile

        -Accelerated Mobile Pages (AMP)

        -Mobile SEO Checklist

 

(12)  Google Analytics

         -Install Google Analytics

         -How to use Google Analytics

         -Google Analytics Reports and SEO

         -How to use Google Analytics to Boost your SEO

         -Google Analytics Checklist

 

(13)  Website Security

         -How to Secure your WordPress Website

         -How to Migrate your Website to Https

         -Https and SSL

         -Website Security Checklist

 

(14)  Basics of Content

          -Importanceof learning Content.

          -Implications of Content towards Digital brand Mangement.

 

(15)  Types of Content Writing

         -Web Content writing

         -SEO Friendly Content

         -Content for Social Media

         -Creative Writing

         -Copywriting

 

(16)  Blogging

         -Content Creation Techniques and Ideas

         -The Power of Storytelling

         -Key Takeaways

         -How to Write High Quality Blog Content That Gets Shared

         -Strategy for Blogging

        -How to enlarge your blogging audience

        -How To Write Better Headlines

        -Proof Reading

 

(17)  Website Content

          -Content for the Website

          -How to Write Better Headlines

          -Proof Reading

 

(18)  Social Media Basics

          -Understanding the Social Media

          -Value of Social Media

          -Find the Right Network for You

          -Why your Business require Social Media Optimization

          -Different Social Media Options

 

(19)  Facebook

          -How to build brand on Facebook

          -Profile and Page creation

          -Facebook layout

          -Facebook content creation strategy

          -How to improve likes, share and comments

 

(20)  Facebook

          -Hash Tags

          -Facebook Tricks

          -Facebook Updates

          -Facebook Page insights

          -Do’s and Don’ts of Facebook Page

 

(21)  Twitter

         -Introduction to micro blogging & Twitter

         -Importance of twitter in building brand & business

         -Creation of twitter profile

         -Hash tags

         -Fan Engagement

         -How to engage with users on twitter

         -How to integrate twitter with other social -networking sites

         -Case studies on twitter

         -Twitter Analytics

 

(22)  Instagram

          -Instagram for Business Overview

          -Determining your Businesses Instagram Purpose & Measures of Success

          -Elements of Instagram from a Business view

          -Creating profile and Brand Pages on Instagram

          -How to Grow Audience on Instagram

          -Hash Tags

          -Instagram contest case studies

          -Instagram Insights

 

(23)  Pinterest

          -Introduction to Pinterest

          -Elements of Pinterest from a business view

          -Creating profile and Brand Pages on Pinterest

          -Creating Boards and Pins

          -Pin Likes, Re-Pin and Commenting

          -Pinterest Analytics

 

(24)  Linkedin

          -Introduction to LinkedIn and how it works

          -How is linkedin important for business?

         -Creating Individual profiles and Company Pages

         -User Engagement

         -Putting right contents and images

         -Sharing post, articles, images and news on various groups.

 

(25)  G+

         -Creating profile and Google+ Page,

         -Business Page, Company Page

         -Google+ Communities

         -Google+ Hash Tags

         -Google+ Settings

         -Sharing, Commenting and reviews on Google Posts

         -Social Tactics and strategies of Google+ promotion

 

(26)  Youtube

          -Introduction to YouTube and its different tools

         -Creation of company Channel

          -Video Upload

          -Using Write Content and relevant URLs

          -How to give keywords for video to appear top in search results

          -Integration of social buttons

          -Defining Goals, metrics and budgets

 

(27)  Overview of Adwords / PPC

 

(28)  Account Setup

         -Creating Adwords Account

         -Account Limits in Ad words

         -Billing in Adwords

 

(29)  Creating Campaign

          -Understanding Purpose of Campaign

          -Location and Language Settings

          -Networks and Devices

          -Bidding and Budget

          -Schedule: Start date, end date, ad scheduling

          -Ad delivery: Ad rotation, frequency capping

 

(30)  Campaign

          -Demographic bidding (Display Only)

          -Social settings (Display Only)

          -Automatic campaign optimization (Display Only)

          -Purpose of Ad Groups

 

(31)  Campaign

         -Keyword Types (Broad, Phrase, Exact and Negative)

         -Ad words Keyword Tool

        -Text Ad Format

        -Quality Score and Its Importance

        -Search Terms + Single Keyword Auction

 

(32)  Adgroups and keywords

         -Purpose of Ad Groups

        -Creating Text Ads

        -Keywords Control

        -Keyword Planner Tool

        -Ad-Extension

        -Landing Pages

 

(33)  Ad formats And Ad guidelines

         -Ad Types in Adwords

         -Text Ads and Guidelines

         -Image Ad Formats and Guidelines

         -Display Ad Builder Ads and Guidelines

         -Video Ads Format

         -Ads Preview and Diagnosis

 

(34)  Budget

          -Bidding and Budget

          -Adwords Shared Budget

          -Bid Management

          -Quality Score and Its Importance

          -Filters

(35)  Display Network Targeting

         -Setting a Display Network Campaign

         -Concept of CPM and Branding Automatic Placements

         -Manual Placements Placement Tool

         -CPC Bidding and CPM Bidding Setting

 

(36)  Conversion Tracking

          -Purpose of Conversions

          -Create your Conversion Tracking Code

          -Tracking the Conversions for Multiple Product

 

(37)  Reporting

          -Dashboard

          -Conversion Tracking

          -Dimensions Reports

 

(38)  Overview of SMM

 

(39)  Content creation strategy for Social Media

 

(40)  Facebook Marketing

          -Importance of facebook in branding a product or service

          -How can facebook leverage the business

          -Page creation

          -Advt creation

 

(41)  Facebook budget management

         -Facebook advertising

         -Sponsored posts

         -Sponsored stories

         -Sponsored events

         -Sponsored likes

         -Custom Tabs

         -Hash tags

         -Facebook Insights

 

(42)  Instagram

          -Instagram budget management

          -Instagram advertising

          -Sponsored posts

          -Sponsored stories

          -Sponsored events

          -Sponsored likes

          -Custom Tabs

          -Monitoring

          -Hash tags

 

(43)  Twitter

          -Determine Your Campaign Budget

          -Twitter for Business

          -Twitter Ads campaigns

          -Promote Tweets

          -Conversions

          -Hash Tags

 

(44)  LinkedIn

          -Advertising on LinkedIn

         -Get started With Campaign Manager

         -Choose ad format

         -Create ads

         -Target ads

         -Set your budget

         -Measure and optimize your campaigns

         -Analytics

 

(45)  Pinterest

         -Create a Bidding Strategy

         -Optimize for Right Keywords

         -Track Your Success

 

(46)  Email Marketing

          -Email Marketing

          -Importance of E-mail marketing in Digital Marketing

          -Set up Email Marketing Account

          -Top Email Marketing software

 

(47)  SEO and Website Audit

 

(48)  Affiliate Marketing

         -About Affiliate Marketing

        -Make money with Affiliate Marketing

        -A-A-A stands for

        -How to start with Affiliate Marketing?

        -Affiliate Network available

       -Top Affiliate websites

 

(49)  AdSense Overview

 

(50)  Online Reputation Management

          -About ORM

         -Understanding the customer sentiments

         -How to deal with negative reviews?

         -How to engage with customers?