by digitalseriesAre you 2019 Ready? Get the latest Digital Trends | Digital Marketing Agency in India
The world is changing and with that technology is taking the lead. The digital marketing arena that comprises of SEO, Social Media Marketing, PPC, Content Marketing and more, is undergoing a dramatic shift. With everything turning digital means marketers and companies are switching online to market their business. Digital marketing experts need to keep up with ever-changing technology trends. Marketers and companies need to research on their consumers and what makes them engage with brands.
We being the best digital marketing agency in Chandigarh have listed down the latest Digital Marketing trends and strategies that are evolving and paving their way in 2019 are:
Interactive Chatbots:
Chatbots will continue to be an important part of digital marketing in 2019. Chatbots help brands to improve customer service while keeping an eye on budgets. This technology provides instant messaging, allows chatting in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of businesses with customers are being performed through bot messengers.
Video Marketing:
Video Marketing will be gaining importance of incorporating video into your digital marketing strategy in 2019. Video Marketing will be attracting new users on digital platforms. And this is just not limited to YouTube. To witness higher engagement with video marketing strategies, we’ll be making videos to post on Facebook, Instagram, and LinkedIn also.
Custom Content:
To stand out in 2019, you need to personalize your digital marketing strategy – and that means you need to personalize your content, products, emails, and more. Custom content is now much easier with the availability of data like purchase history, consumer behaviour and links clicked personalization helps to advance customer relationship.
Programmatic Advertising:
Programmatic advertising means using AI to automate buying ad so that you can target more specific audiences. The General example of programmatic ad buying is Real-time bidding or auctions. Such automation is much more efficient and fast. According to e-Marketer, almost 90% of digital display ads in the U.S. will be programmatic by 2020.
For digital marketing to be more effective in 2019 we as the best Digital Academy and Agency in Chandigarh, regularly access and evaluate the latest trends and technologies that will be the driving force for our success.