by digitalseries5 Best Landing Page Practices | Digital Marketing Agency in India
“Landing Page” in digital marketing is also known as lead capture page, static page or destination page. It is built for marketing and advertising campaigns purposes. The prime focus behind designing a landing page is a call to action (CTA). A landing page is a stand-alone webpage on which a visitor lands when he/she clicks on a Google AdWords ad. digitalseries listed among the top digital marketing company in Chandigarh has come up with the best landing page practices to fetch more traffic on your website.
Make the Customer Feel Smart
Landing page just like your product should make the customer feel smart, appreciated and excited. While designing the landing page keep in mind the needs of the customers. Recognize their goal and turn that goal into your headline.
Don’t Clutter the Landing Page
In order for your offer to be clear and attractive, you need to build a very simple and decluttered page. Focus on your prime purpose, call to action (CTA).
Choose Better Contrast- Colour Combination
For your page to be appealing to the visitor, use contrasting colours to highlight your offer. Use subtle colours like black, grey, white and gold.
Use the Digital Fold to Highlight the Important Elements
In the traditional newspaper, important news and headlines were printed “above the fold” so that customers would see the headline and buy the newspaper. Similarly, you can keep the important elements of your landing page “above the digital fold”. The digital fold is that point at which customer must scroll down to get more information. But this isn’t as simple as it seems. These days customers use different devices such as tablets, smartphones or laptops to surf the internet which makes it difficult to spot the digital fold. However, you can use a scroll map to identify the location of the average fold on different devices.
Use Scarcity Marketing Phrases
Marketing phrases such as “limited quantities” or “limited time” are used to compel the buyer to take action immediately. It impels the customer to think that if they will wait they might miss out.
Designing the best landing page is a gradual process, as you will keep adding new elements based on the information you get about the needs of the visitors. digitalseries, digital agency in Chandigarh, keeps you updated about various ways to optimize your landing page for SEO to let people find your page via organic search.