17 May Want to trend on Twitter? Know How
The market today is ruled by trends. What is trending, is straightforwardly accepted to be something worthwhile. Especially in the digital space, trends play an important role in building your brand image, and the best place to experiment with trends, is the micro blogging platform called “Twitter”!
What are trends on twitter?
In layman terms, a trend is simply something that a lot of people are talking about. Trends can vary with the time of the day and the intensity of the tweets. For example, during the recently held Karnataka Elections, the hashtag #KarnatakaElections2018 was trending on top. Hashtag, what? Read to find out.
What are Hashtags?
A hashtag on twitter can be described as an identifier. It is a word or a phrase preceded by a (#) symbol. Hashtags simply categorize the posts on the platform to be belonging to a particular topic or niche, making it easy for a person to search about the topic by simply searching for the particular hashtag. Clicking on a hashtag would directly display all the tweets that contain that keyword. The hashtag, which has been used the maximum number of times during a period trends at the top on Twitter.
How you can put Twitter trends to the advantage of your business?
Now trending hashtags can increase the visibility and presence of your brand on the internet by many times. All you have to do is to think of an interesting twitter campaign and execute it in the right manner. For example, if you are organising an event named XYZ Summit, simply ask the attendees to tweet using a relevant hashtag, which can be the name or tagline of the event, and see how it appears on the top trends on twitter and how you will be able to reach a large number of new audience and gain massive visibility online. The same can be done for brand campaigns and promotions.
This can be a good start off with twitter, and promote your brand amongst a large number of users. Want to know more about Twitter? Write to us at firstname.lastname@example.org. Digital series is the best digital marketing agency in Chandigarh and the top digital marketing learning hub in the Tricity.