08 May YouTube Marketing at a Glance!
How much time do you spend “YouTubing”?
Just give it a thought, and you won’t have to go too far to remember the last afternoon that you killed while surfing from one wasteful video to the other on YouTube. Well, you are not alone. YouTube – one of the best Social Media Marketing tool, has fast become one of the foremost search engines on the internet, second only to google itself!
Given all of that, YouTube, apart from being an incredible source of information and entertainment for the users, has now become an unmatched opportunity for brands as well. The very fact that a third of all the activity on internet is actually watching videos, and that YouTube has recorded more than a billion active users clearly explains the importance of YouTube Marketing for businesses and brands today.
How to market your brand on YouTube?
Videos today are the most powerful form of content available online. They are just not aesthetically appealing, but also engage your audience and impart a call for action in a subtle way.
Therefore, the first step towards video marketing on YouTube is to produce attractive and appealing videos for your business. The next step of course, is to post these videos on YouTube, the correct way.
Step 1 – Creating Videos
Well, video editing is no simple a task. It requires dedicated professional softwares, and expert professional video editors to come up with videos that would actually have an impact. It is recommended to hire a good, experienced video editor for the job or consult a digital marketing agency. As far as content is concerned, you can come up with a videos comprising of raw clippings and animations – revolving around product launches, product features, campaigns etc. for your brand.
Step 2 – Posting Videos
One you have a bank of videos ready, or at least a few of them, you need to simply post these videos on YouTube, but it has to be done just the right way. YouTube has a range of functionalities to help the brands increase their visibility. However, a regular user can’’t make use of these functionalities to the full, and you require an experienced YouTube marketer for the job. Things like metadata, keywords and tags, post planning, scheduling, and proper sharing across platforms together bring the desired results for your brand.
Video Marketing on YouTube is essentially one of the best ways to beat the competition in the digital world today. Digital Series,which is a best digital marketing company in Chandigarh provides expert services in YouTube and video marketing across platforms.