06 Mar Patiala Management Association Meet
The Founder of Digital Series Mr. Nitin Rai Chaudhary was invited by Patiala Management Association to give a seminar. It was conducted for the members of PMA. Thapar University was selected as venue for the occasion. In this seminar, Mr. Nitin talked about the growing need for digital marketing professionals. When we talk about Digitization, the role of digital marketing automatically comes into play. Whatever we see or whatever we buy online, there’s a digital marketing team in the back-end who is working towards creating and promoting content to bring prospective visitors to their website.
Most of the attendees were entrepreneurs; few of them were working professionals. We found one common thing in all the attendees; everyone had a curiosity to know what is digital? And how it works? On that note Mr. Nitin talked about the role social media is playing our lives daily. In fact, social media platforms like Facebook, Twitter and YouTube have become a very important part of our live. We wake up to sound of Facebook and WhatsApp notifications popping on our phone screen. Activities such as Liking, Commenting, Sharing, Tweeting and Re-Tweeting have become a routine task. But at end it’s the content that matters. No one has enough time to read the junk content.
Marketing used to be a creative quest. Now it has all changed. It is much more. We need a digital marketing platform. A new approach called “marketing automation“. The race is on to own the platform. It doesn’t matter whether you are a Content Marketer, Social Media Marketer, a blogger who wants to scale and monetize their platform or just a digital marketer. You will need an online marketing platform sooner than later.
We convey our special thanks to Dr. Satyen Sharma, the General Secretary of Patiala Management Association, for inviting us to deliver a digital marketing seminar to the honorable members of PMA. Wishing all the best to Patiala Management Association for their future endeavors.