15 Feb Know Your Digital 3.0 | The Future of Jobs
“Every kind of job, in future, is going to have a digital component.”
In the 21st century, it is very easy to fail, and one of the million ways in which you could fail is lack of knowledge and simultaneous reluctance towards change. The world is no more printed, it’s all digital and every business and person involved in dealing with public or market needs digital means to reach out to them. The overarching problem is that everyone sees and uses digital platforms like media from a different perspective. That is an area where content plays the role of “bread and butter” because content is the king.
Today we conducted our third Digital Marketing seminar, which is a part of our Digital Drive called Know Your Digital, where we educate people about the growing trends in the digital world. This time we decided to take this drive to The Royal City – Patiala. What could be a better place other than School of Management Studies (PU) for doing a seminar in digital marketing? It is counted among one of the most elite institutions in Punjabi University. So this time Mr. Nitin Rai Chaudhary talked about the evasive attitude people have towards learning Digital Marketing. As per a recent survey, there are expected to be 150000 job vacancies and not enough digital professionals to fill them. It provides a unique competitive advantage to those who are currently learning digital marketing.
Mr. Nitin Rai Chaudhary also talked about role Digital Marketing in an entrepreneurial context. It is crucial for every business whose target audience uses the internet to help make buying decisions related to the product or service. Privacy is dead, and social media holds the smoking gun. Where traditional marketing was about pushing your message out, digital marketing is about using a message to pull people in.
We ended this seminar with a hope that campaigns like “Digital India” don’t just remain slogans, we all have to join our hands, embrace the change and move towards digital future with a great sense of courage and clear-cut direction. We are doing our bit, are you? – Your Digital Guide